With an aesthetic inspired by past and present icons, MLM is well recognised for its modern, edgy and feminine designs that can help the everyday lady successfully transition into the 'off duty model'.
'The High Life' collection by MLM features refreshingly original prints, whilst also maintaining the labels recognisable palette of minimal soft tones. And get excited! Those creative slogan tees are back for another collection!
We take 5 with the successfully creative Head Designer behind those fash savvy threads, Julia Softley.
Enjoy-
1. Who do you consider to be your greatest inspirations?
The people around me (professional & personal) places, trends & anything beautifully aesthetic.
2. How would you describe the 'MLM' girl?
She is Fashionably savvy, loves off duty looks and showing some slight sexiness without looking too apparent.
3. What do you envisage for the future direction of MLM?
The longterm Priority of MLM is to continue our focus on delivering consistent, intuit
4. What are your top 5 summer trend predictions?
Vertical Stripes ( these never date)
Off The Shoulder
Midi Length
Monotone & Pastels + White on White (yum!)
Mules
5. Being the designer of such a successful label, what do you like to do in your down-time?
Aside from the usual creative research…. anything completely opposite to directing a business!!!
…Yoga, Beach, Travel… spending time with my pet, friends & loved ones…
Thanks Julia!
MLM's collection 'The High Life ' is available now at MLM Label.
x two in a million
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